Editor: Sean Moloughney
Associate Editor: Lisa Olivo
Vice President/Editorial Director: Tom Branna
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President: Rodman J. Zilenziger, Jr.
Executive Vice President/Publisher:
Associate Publisher: Stephen E. Lipscomb
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Circulation Manager: Richard DeVoto
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Sheldon Baker Baker Dillon Group
Greg Doherty Bolton & Company
Dilip Ghosh NutriConnect
Erik Goldman Holistic Primary Care
Joerg Gruenwald analyze & realize AG
Todd Harrison Venable LLP
Maged Sharaf, PhD American Herbal
Dr. A. Elizabeth Sloan & Sloan Trends, Inc.
Dr. Catherine Adams Hutt
Gregory Stephens Windrose Partners
Editorial Advisory Board
Steve Allen Nutrition Capital Network
Steven Dentali, PhD Botanical Industry Consultant
Loren Israelsen United Natural Products
Dan Murray Xsto Solutions
Ellen Schutt Global Organization
for EPA & DHA (GOED)
Sharrann Simmons Nagase America
Scott Steinford CoQ10 Association/NAXA
Gregory Stephens Windrose Partners
Rhonda Witwer Witwer Works
Peter Zambetti Capsugel
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Oxford Dictionaries recently selected “post-truth” as 2016’s international word of the year following its widespread use after the Brexit referen- dum and the unprecedented election in the U.S.
What is Post-Truth? The dictionary defined it as“relating to or denoting circumstances in which objective facts are less influential in shaping public opinion
than appeals to emotion and personal belief.”
Misinformation and intentional manipulation of people’s emotions for personal gain is certainly not a new phenomenon. However, in an era when facts
don’t carry the weight they once did, critics of specific policies, agendas and
industries have a competitive advantage. It seems that if one were to simply tell
a lie often enough then it might eventually be perceived as truth, and eventually
spread, like a virus—or“go viral” as it were.
It doesn’t matter that the dietary supplement is actually regulated by law if
consumers believe that it’s not. It’s a constant, uphill battle to invest resources
into combatting the most basic, foundational fallacies. Yes, the industry is regulated. No, the Pope did not endorse Donald Trump for president. Yes, there is
science to support the use of dietary supplements. No, climate change is not a
hoax perpetrated by China. Who could blame consumers for being so confused
in today’s environment, where vested interests can sway public opinion without
even developing real arguments?
Over the course of the presidential campaign, and today, we’ve been told that
the U.S. is deeply divided. Are we really? Or have we all just come to believe
what has been echoed time and again? As a species, humans have some pretty
basic, essential needs. At the very base of Maslow’s hierarchy are physiological
necessities like food, shelter, health and wellness. The reality is that if you take
away the foundation, the rest of the pyramid crumbles. I wouldn’t want to be
standing at the bottom when that happens.
The dietary supplement industry may enjoy relaxed regulatory oversight under a Republican-controlled Congress and White House. Eventually though,
at some point, the door will swing the other direction. Best to be prepared for
all possible scenarios, and versions of the truth. After all, anything can happen,
and often does.
Sean Moloughney, Editor
The Post-Truth Reality