tive options to take the inherent benefits
of plants into their daily lives. Even dairy
companies are now leveraging the functional and technical benefits of plants in
new product development, driving more
variety and excitement into the category. Innova Market Insights has reported
CAGR of +63% for new product launches
with a plant-based claim from 2011-2015.
3) Sweeter Balance: Sugar is under
pressure, although it remains the key ingredient delivering the sweetness and
great taste that consumers are looking
for. The quest to combine taste and health
is driving NPD, as the industry faces the
challenge of balancing public demand to
reduce added sugars and create indulgent
experiences, while at the same time presenting clean label products.
4) Kitchen Symphony: Italian Lasagna
is no longer enough—we want Melan-zane Aubergine Al Forno! The connected
world has led consumers of all ages to become more knowledgeable of other cultures. As a result, there is growing demand
for greater choice and higher levels of authenticity in ethnic cuisines. At the same
time, pride in local and regional foods is
also seeing an upsurge in some countries,
with a resulting rise in availability and authenticity of local cuisine.
5) Body in Tune: Consumers are increasingly personalizing their own nutrition intake, making food choices based around
what they think will make them feel better. They are also experimenting with free
from products and specific diets like paleo
and low FODMAP. At the same time, consumers continue to increase their intake of
foods and beverages with ingredients that
they consider to be healthy, like protein
The other trends identified by Innova
include: Plain Sophistication, Encapsulating Moments, Beyond Pester Power, Fuzzy
Borders and Seeds of Change.
Demand for Alternative Protein to
Double by 2024
The market for alternative proteins—be-
yond fish and meat—is set to grow at 14%
annually looking ahead to 2024, accord-
ing to Lux Research. The market research
report predicted that developers will race
to explore new sources and create new
formulations to mitigate the negative en-
vironmental impact of the existing protein
supply chain, as total protein demand will
double to 943.5 million metric tons in 2054.
Based on their nutritional content and
commercial value, Lux Research found
soybean, pea and oat have emerged as
the dominant plant sources of protein.