as increasing demand for antioxidants,
rising income levels in emerging economies, substantial demand for multi-use
food ingredients in the food and beverage
industry, and increased awareness of the
nutritional attributes of superfruits. The
multiple uses of superfruits as natural food
coloring/flavoring, and other purposes besides dietary food and functional ingredients is another key driver.
However, high costs associated with the
production, processing and preservation of
processed superfruits and a lack of consis-
tency in terms of superfruit flavor is likely
to pose challenges and restrict growth.
The market is segmented on the basis of
form (liquid, frozen, powder, canned) and
application (food, beverages, cosmetics).
The powder form segment is anticipated to
reach a market valuation of $49.42 billion
by the end of 2026 and is likely to register
a CAGR of 8% during the forecast period.
The liquid form segment is expected to ac-
count for 25.5% market share of the global
processed superfruits market by the end of
2016. The beverages application segment is
estimated to be valued at $26.39 billion by
the end of 2016. The food application seg-
ment is expected to hold a market value
share of 30.8% by the end of 2016.
The Latin America and APEJ (
Asia-Pacific excluding Japan) markets are expected to register high growth rates between
2016 and 2026 in terms of value. In terms
of volume, the North America market is
expected to reach 4. 9 million tons by the
Cheese Snacks to Help Propel Dairy Segment
Consumer awareness about health benefits of cheese offers growth opportunities where consumption has been low.
Reinventing cheese as a naturally-healthier snack is the biggest
growth opportunity for dairy companies, according to a new report
from New Nutrition Business titled “ 10 Key Trends in the Business
of Dairy Nutrition.”
Cheese has had a major boost from scienti;c research showing
that it is one of nature’s “naturally functional” whole foods, with
no negatives either from fat or sodium content. Now, new sales
numbers show that connecting cheese to the snacki;cation trend
spells market success.
One of the most successful products launched in the U.S., with
;rst year sales hitting $67 million, is Sargento Balanced Breaks, a
snack that pairs cheese with fruit and nuts. Its winning marketing
strategy highlights the convenience of a snack as well as cheese’s
And consumers are willing to pay a premium price for a cheese
snack. Sargento Balanced Breaks retail at a 150% premium to regular mass-market cheese. “For pro;table growth, premium niches
are the highest-opportunity, least-risk targets in dairy,” said Julian
Mellentin, director of New Nutrition Business. “In almost every case
the most effective strategy for pro;table dairy growth is to begin by
focusing on the low-volume, high-value segments of the market.”
Spire Brands is another company that found a simple solution
for a growing consumer need. Its Moon Cheese snack—dried
pieces of Gouda, Cheddar, or Pepper Jack in a convenient pack—
hit a $10-million run rate in early 2016 with prospects to double
annual revenues to about $20 million in 2017.
For years cheese has been out of favor because of its high fat
content and faulty research linking it to cardiovascular disease.
But new consumer awareness about the health bene;ts of cheese
means there is scope for growth in countries where cheese consumption has been low. If Americans were to reach the same per
capita consumption of cheese as France, for example, the U.S.
market would double in size.
Just when a critical mass of science revealed that dairy is a
natural whole-food with a wealth of health bene;ts, it is faced with
some new negatives (thanks to online bloggers), and these are
helping fuel the dairy-free trend.
“Non-dairy dairy is both an opportunity and a threat. Dairy companies must take note of the trend and know how to respond to
it, which in many cases means entering the market,” said report
co-author Joana Maricato, senior market analyst at New Nutrition
Danone has turned non-dairy into an opportunity by acquiring
White Wave, thus becoming both one of the world’s biggest dairy
companies and the world’s biggest non-dairy company.
Almond and coconut milk brands have been capitalizing on people’s interest in digestive health (one of the most powerful trends in
the food and beverage industry), positioning themselves as “easier
to digest” than dairy milk. Addressing people’s worries about dairy
and digestive wellness presents a wealth of opportunities for dairy,
as the A2 cows’ milk brand has demonstrated in Australia, where
it has taken a 12% share of the liquid milk market with its “easy to
digest” marketing message.