Experts offer their perspectives on the past, present and future of the
State of the Industry
Update & Outlook for 2017
The nutraceuticals industry continues to be in a healthy position overall and future forecasts are
promising. For example, Euromonitor International expects the U.S. vitamin and dietary supplement
market to increase by 53% to $28.7 billion by 2021.
Consumers of varying demographics are focused on wellness, which includes a diet full of natural,
whole foods, as well as functional, value-added products like nutritional beverages and dietary supple-
ments. Clean labels with simple ingredient lists and clear messaging continue to offer broad appeal.
The supplement industry still faces criticism regarding product and supply chain integrity. Howev-
er, responsible companies have started on a path toward greater transparency, as evidenced by the
dietary supplement product registry, or Online Wellness Library (OWL). For self-regulatory efforts like
this to make an impact, it’s imperative for companies throughout the industry to participate.
There’s still uncertainty surrounding the new draft guidance on New Dietary Ingredient (NDI) Notifications, which could hurt companies if implemented in its current form. While FDA was active in 2016
it remains to be seen what level of regulatory oversight will take place under a new Congress in the
years ahead. Still, with a new Office of Dietary Supplements at FDA, industry should not be complacent.
—Sean Moloughney, Editor, Nutraceuticals World