Editor: Sean Moloughney
Associate Editor: Lisa Olivo
Vice President/Editorial Director: Tom Branna
Art & Technical Manager: Michael Del Purgatorio
Lead Designer: Sara Downing
President: Rodman J. Zilenziger, Jr.
Executive Vice President:
Brand Manager/Publisher: Nicholas Wegman
Associate Publisher: Stephen E. Lipscomb
Production Manager: Cheryl Coviello
Circulation Manager: Richard DeVoto
Audience Development Manager: Joe DiMaulo
Marketing Director: Paul Simansky
Sheldon Baker Baker Dillon Group
Greg Doherty Bolton & Company
Dilip Ghosh NutriConnect
Erik Goldman Holistic Primary Care
Joerg Gruenwald analyze & realize AG
Todd Harrison Venable LLP
Maged Sharaf, PhD American Herbal
Dr. A. Elizabeth Sloan & Sloan Trends, Inc.
Dr. Catherine Adams Hutt
Gregory Stephens Windrose Partners
Editorial Advisory Board
Steve Allen Nutrition Capital Network
Steven Dentali, PhD Botanical Industry Consultant
Loren Israelsen United Natural Products
Dan Murray Xsto Solutions
Ellen Schutt Global Organization
for EPA & DHA (GOED)
Sharrann Simmons Nagase America
Scott Steinford CoQ10 Association/NAXA
Gregory Stephens Windrose Partners
Rhonda Witwer Witwer Works
Peter Zambetti Capsugel
Rodman Media Corp.
70 Hilltop Road, Ramsey, NJ 07446 USA
Tel: 201-825-2552; Fax: 201-825-0553
Regulatory Questions. FDA released its long anticipated revised draft guidance on New Dietary Ingredient Notifications in 2016. However, the outlook for regulatory enforcement under a Trump Administration
remains a huge question mark, like many things under a Trump regime. Still,
companies need to ensure they comply with all legal requirements, including
the basics, like Good Manufacturing Practices, to continue improving quality
across the supplement industry. Meanwhile, self-regulatory efforts to enhance
transparency and register dietary supplement products in a comprehensive database make good business sense.
Clean & Green. With so many consumers focused on health and wellness,
preferences for products that contain ingredients they recognize and trust will
maintain a premium position in the era of clean labels and clear messaging.
Companies that connect their products and business practices to positive environmental and social impact efforts will have a leg up with younger consumers
especially. Responsibly sourced and sustainable ingredients should be central
to all supply chains; the palm oil disaster in particular needs to be cleaned up
across the board.
An Aging Revolution. As a broad umbrella, healthy aging has come to encompass not only seniors and Baby Boomers looking to maintain active, independent lifestyles, but also Millennials and middle-age consumers focused on a
lifelong journey toward wellness. As more Boomers advance into senior status,
their health needs are evolving; maintaining mental acuity, blood sugar control,
muscle health, weight control, cardiovascular health, and other issues will be
top of mind. With more Milllennials buying into the supplement market, the
future looks promising; products that address energy and athletic performance/
recovery could see a boost. Make an effort to understand their needs and motivations. It could pay substantial dividends.
Science Rules. While it’s still an emerging discipline, personalized nutrition
solutions are intriguing to many consumers looking for more information about
what products best suit their health needs. Leveraging technologies that dovetail with this trend, along with ingredients and products supported by clinical
evidence, can give businesses a competitive edge.
Sean Moloughney, Editor
2017 Trends to Watch